01/December/2023
A Step-by-Step Guide to Google Ads for Beginners
What is PPC Advertising & Google Adwords?
PPC stands for Pay-per-click advertising, in which the advertisers pay each time a user clicks on any of their advertisements. 68% of marketers consider Pay-Per-Click marketing as a very crucial part of their marketing strategy. To see what Pay-per-click advertisement looks like, you just have to search anything on any search engine, You’ll see that the top results will show a sponsored text on top, that is what we call PPC marketing, those results are initially shown on top using this marketing technique.
Now let’s discuss what is Google Adwords most of us get confused between all these terminologies. Google Adwords, also known as Google Adwords is Google’s advertising solution for pay-per-click marketing. Google Adwords is a platform that includes banner ads, YouTube ads, text format search engine ads, and other display options. Google Adwords is a very popular tool for all Digital marketers and SEO experts, as it appears in most of all major SERPs, many of Google partner’s websites, and obviously on Google’s search result page.
According to a Google Economic Impact Report, the average profit earned by businesses is $3 for every $1.60 they spend. In the United States, Google Adwords is a leading digital ad publisher chosen by 28.4% of the audience for online marketing.
Reasons to Choose Google Adwords for Advertisement
Unlike other important elements, advertising costs a lot in digital marketing, and investing in advertising at the starting stage of any business is quite difficult. Google Adwords plays a huge role in the marketing strategy of any start-up or small business. While Digital marketing is loaded with many risks to both your time and money, Google Adwords is worth choosing to simplify and ease the procedure.
Here are some top reasons why you should choose Google Adwords as a part of your digital marketing strategy:
Google is a highly popular search engine that drives high returns on investments:-
Google dominates the majority of almost all aspects of the online world. Google is the most loved & used search engine platform among all other search engines. Even in day-to-day life you might have got “just google it” as the response to your question.
According to Net Market Share, Google is a leading shark in the search engine industry with over 72% of users, worldwide.
Statistics justify the statement that Google is indeed the most loved Search Engine Platform. Google is in the lead from rivals like Bing and Yahoo.
Drives comparatively high sales with less effort—
Social media growth starts from zero. There are no follows, shares, likes, or retweets at the start of any social media account. It is quite challenging to increase your social media following and maintain active and continuous participation. Unless you already have a large following or a hugely popular website, building social engagement can take months, if not years.
Similarly, SEO isn't a quick fix or a random growth hack. It's a marketing strategy that takes months to bear fruit. You must identify keywords, produce content, optimize your entire site, and do everything else you will do in the future. Your content must be of high quality, have a large number of shares and backlinks, and be updated regularly. After completing that, you can anticipate observable outcomes in approximately six months to a year. The simple fact is that most online marketing strategies need to work magically right away. One significant exception, though, is running pay-per-click advertising using Google Ads. Launching a Google Ads campaign and making actual sales may be done in a matter of minutes. Furthermore, this isn't a hoax. To pitch Google Ads, no one is compensated. When a campaign with Google Ads starts, sales can happen right away.
Google Adwords offers a diverse range of ad options that suit multiple business models and goals-
Google Ads is much more than a one-trick pony. With its numerous capabilities, any firm operating in any sector can be successful. Do you just want to see text-based advertisements in Google search results? Not an issue. It only takes a few seconds to run search network advertisements. Do you want Google Maps to display your local business? That's also something you can do with ease. Are you skilled in making business-showcasing videos? Use YouTube to promote Google TrueView.
There are multiple other Ad options that you can use for your business model & to implement your marketing strategies.
Conclusion
Google Adwords is an amazing platform that you can use to amplify your business’s marketing process and is indeed the best option. However, understanding it can be quite challenging due to its technicality. At V2 Infotech we provide Digital marketing services, Mobile App and Website Development services, and Custom e-commerce solutions. From establishing an online presence for your brand to bringing engagement to it, we at V2 Infotech bring you a complete team of professionals who will take care of all of it. For further information & assistance feel free to contact us: