21/December/2023

Google Adwords: 7 Tips to Get More Quality Leads for Your Business

Google dominates the majority of almost all aspects of the online world. Google is the most loved & used search engine platform among all other search engines. Even in day-to-day life, you might have received “just Google it” as the response to your question.

According to Net Market Share, Google is a leading shark in the search engine industry with over 72% of users worldwide. Statistics justify that Google is the most loved Search Engine Platform. Google is in the lead from rivals like Bing and Yahoo. When it comes to Online Advertising you need a stoop that reaches even the most specific audience, nothing can be compared to Google for it.

Attracting traffic to your website is indeed mandatory, but attracting an audience who’s relevant and accurate to your business/product or your goal is important before it all. If you have never used Google AdWords before or you’re just starting with it, Here are 8 golden tips that you can utilize to generate more quality and relevant leads for your website.

Keyword match type

The basic start of improving the lead quality journey starts from choosing the keyword match type. The user searches their query on the search box, including the user’s searched terminologies in your Ads, which will help google determine whether to display your ad & content to the user. Let’s study the types of Keyword Matches in a brief to get a better understanding.

Phrase Match Keywords- This is a keyword match type that allows ads to appear in search queries that include your keyword’s exact or closely related meaning. This keyword match type majorly allows you to reach the exact match and fewer inclusive match types. Phrase-match keywords are often restrictive.
Exact Match Keywords- When a target keyword precisely matches a search query, anchor text in a link, or domain name, it's called an exact match keyword. If there is only a partial match, your keyword appears in those elements together with other terms.
Broad Keywords- When someone searches for something relevant to your keyword, even if it doesn't directly contain your keywords, ads might appear. This enables you to increase website traffic, reduce time spent creating keyword lists, and concentrate your budget on highly effective phrases. Since the broad match is the most extensive match type, it is the default match type to which all your keywords are allocated.
Modified Broad Keywords- When someone searches for a topic relevant to your keyword, even if it doesn't directly contain your keywords, ads might appear. This enables you to increase website traffic, reduce time spent creating keyword lists, and concentrate your budget on highly effective phrases. Since the broad match is the most extensive match type, it is the default match type to which all your keywords are allocated.

Craft captivating Ad copies

The first point of contact between the music school's business and potential leads came from their advertisement content. They created convincing, succinct, and easy-to-read advertisement language that emphasized the special features of their online music courses. To entice consumers to perform the required action—such as contacting them, signing up, or making a purchase—they incorporated an effective call-to-action (CTA).

Use of Ad Extensions

Using ad extensions is another approach to using Google Ads and it's also called (PPC) Pay Per Click for lead creation. With the help of this useful function, you may provide more details about your company in your adverts. Ad exposure and click-through rate(CTR) can be increased by extensions such as call, location, and site link.

** What is CTR? Click-through rate refers to the total no. of clicks received by your ad divided by the total no. of times your ad is shown.

Landing page optimization

The magic happens on the landing page. After clicking on the advertisement, potential leads will land on this page.

Some of the top landing page techniques are

1. Aesthetically pleasing and captivating design.
2. Pages designed to convert visitors into leads include a lead capture mechanism (such as a form, call button, or a scheduling tool).
3. Consistent messaging with ad copy.
4. A call to action button that is visible to encourage conversions.

Conversion tracking set-up

Setting up conversion tracking in Google Adwords is crucial. This function is essential for gauging the effectiveness of your lead-generation initiatives. Track the conversions that matter most to your company so you can determine how well your advertisements generate leads.

Open your Google Adword account and log in.
On the page, click the wrench-shaped "Tools & Settings" icon in the upper right corner.
Go to "Measurement" and select "Conversions."
To create a new conversion action, click the blue "+" button.
Select the conversion action (website, app, phone call, or offline action) that you want to monitor.
Enter the necessary information, such as the conversion name, category, and value, for the conversion action you have selected.
To create your conversion tracking tag (for website conversions), click "Create and Continue."
Install the conversion tracking tag on your website using a tag manager such as Google Tag Manager, or by adding it directly to the appropriate pages.
After installation, keep monitoring your conversion tracking to make sure it's operating properly and gather the information you are required to optimize your settings.

Competitor’s strategy monitoring

A competitive analysis of your competitors' advertising strategies can yield insightful information and point out areas where you can gain an advantage. You can produce more focused and successful advertisements by learning from the mistakes and triumphs of your competitors' campaigns. The music school looked at the advertisements of its rivals to find ways to set itself apart from the competition.

Quality Score

It is a discrete tool meant to provide you with a vision of how well your ad’s quality scales in comparison to your competitors. Quality Score is calculated on a scale of 1-10 and is available at the keyword level. A high-quality score represents that your landing page and ad both are useful and relevant to the user who is searching your keywords in comparison to other advertisers.

To calculate your quality score you have to combine the performance of CTR, Ad relevance, and landing page experience.