15/Feb/2022
6 Reasons Your Website Isn’t Ranking On Google
The ranking factor is the most important part of SEO (Search Engine Optimization). Ranking factors are a crucial part of SEO because they determine your website's place in Search Engine Result Pages. There are many reasons why your website is not ranking in Google. Despite your website is designed perfectly, having good content and getting links, sometimes you still can't rank your websites well in Google. In this article, I will share with you 6 reasons that may cause such an issue.
1. Keywords are important
Google may be smart, but it won’t know what your company is about until you tell it. Using keywords people are searching for throughout the titles and content of your site is the first step in ensuring that the site ranks well. Often, we find that there aren't any keyword mentions on a client's site when we audit it on behalf of a new client.
2. High Quality Content
When your site is not ranking, it is possible that you are making the same common mistake. The all-important Google updates over the past few years have put an increased focus on ranking websites with valuable, well-written content. For your informational pages to be keyword rich, make sure that the topics with which you write about are helpful and relevant. Find out more about article marketing solutions from our company.
3. Duplicate Content Warning
When it comes to choosing content for your website, it is important to strike a balance between having too little content and too much. If you have too little, visitors may get frustrated before finding what they are looking for. On the other hand, if you have too much, Google may penalize your site for using “keyword stuffing” — an act of placing too many keywords on a page. In addition, plagiarism and/or not attributing content can lead to a duplicate content penalty and cause your site to rank lower.
4. No Links Available
When people search online, they want to find the best websites. A search engine's job is to give searchers the most valuable sites to look at. The most important way a search engine determines how valuable a site is, is through the number — and quality — of links from other sites that point to it. Links are what makes a website valuable and links are fundamental for an SEO package.
5. Bad Quality Links
Links from other websites to your website can either raise your digital profile and help you rank higher in search engines, or they can hurt your site and possibly hurt your rankings. While reputable sites that link to your site are the best for SEO, we try to ensure that the links you purchase come from sites that are not considered toxic. One of our first steps when working with a new business is to audit the links on their site.
6. Mobile Responsiveness
If you’re looking to start your own website, don’t overlook this key issue. A site that isn’t mobile-friendly won’t be easy for mobile users to navigate or won’t show up in searches. Not only does this hurt your ranking, it also hurts the ability of your site to convert or engage users. If you need a re-design of an old site, contact us today!
Keep In Mind
Search Engine Optimization takes time to work. While your website may not show up in Google yet, that's part of the reason why you should get an SEO expert working on it right away.