Get The Best From Your Business Social Media With These 5 Steps

So, how does one know which is the best platform for their business? Read below 5 tips to choose the right social media platform for your business:

1. Understand your audience/customer

Do you know who your potential customers are? Almost every business owners have a reasonably good idea of who their ideal customer is, but it is a very good exercise to do 2-3 client personas for your customers. It will give you a comprehensive picture of the real people with real needs.

  • The key questions to ask yourself are:
  • Which gender engages more with your product or service?
  • How old are they?
  • Do they have children, grandchildren, pets?
  • Where do they live?
  • What other similar brands do they like?
  • Why would someone like your brand or even be interested in your products or services?
  • What are their problem areas? How your product or service can resolve it?

2. Which platform are your customers using the more?

Once you get that idea of your customers then you can have a look at social media demographics to see about their behavior or interest. There are chances that demographics may shift a little so it’s always good to check the up-to-date interests.

As you can see that the demographics may vary on each platform, so based on the information you know about your audience like age, gender, etc., you will be able to get an idea about the platforms where your audience is already active.

3. Which social media suits your business type?

If you love one of the many platforms like Instagram and scrolling through beautiful feeds but does it suit your business? Just because you love scrolling Instagram, it is not necessary that your customers love it too!

You can use the different platforms according to your business type, if you have a business of products that are very photogenic then you can make most of the Instagram on the other hand if your business generates blogs, tutorials, guides, or FAQs then LinkedIn may be a good fit for your industry. LinkedIn is a great platform for B2B businesses.

If your business type is B2C then Facebook will work well for your business and Twitter can do wonders for both B2C and B2B industries.

4. Choosing social media based on your business type

As now you have user persona and type of business, so with the combination of this, you ought to have the option to choose 1-2 social media platforms that you may focus on. After choosing the platform, it is time to check for your competitors whether they are already there or not and what they are posting. And if there are any influencers for your industry start to follow them.

5. Getting results from your social media

Setting up the right platform, the right content, and visuals at the right schedule are all good starting points for getting online results. But you also need to be more engaging and should listen to your audience. For the best outcomes from social media align your business goals with the right social media strategy. For example, if your business goal is to sell more products then use social media to achieve that and if your motive is to generate more leads then make your strategy accordingly to drive that goal.

Try to engage more with your audience like ask questions, share some valuable content, reply to any comments. You also need to keep track of your statistics to see what type of post or content is performing well and getting more reach. Follow that what is performing well.

Final Words

Hope that the above tips will help you to identify the right social media platform for your business. For more social media tips contact the top social media marketing agency in noida and to reach out your potential customers.


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