How Social Media Can Help To Grow Your Business
No, the social media wave isn’t ending at any point in the near future. Furthermore, your business should take advantage of it if you want it to survive.
Still not assured about the power of social media? Wondering how it can benefit your small business?
With such amazing growth on social media platforms across the world, your customers are already there which makes social media an important part of your brand’s marketing strategy.
Take a look at the following ways how social media can help to grow and expand your business:
1. Increase Leads
According to a study, more than 65% of small businesses are on social media to increase leads.
But the using social media is not just for the leads. It is the ability to bring high-quality leads through advanced targeting.
You can do so by:
- • Designing graphics that are "on brand", captivating, and visually attractive
- • Write for your readers and social media audience
- • Include a proper call to action button that creates a sense of urgency
2. Search Engine Ranking can be Improve
There's a lot of discussion around this topic, yet the primary concern is that social media can (and will) improve your search engine ranking. How? When your social media share rate increases then the domain authority of your website also increases. This helps to improve the search engine ranking of your pages.
But many consumers visit your social media profiles before visiting your website to get a better understanding of your brand before they buy any product or service. Your social media page ranking can be boost with more visits to your social media profile, and this can improve their chances of appearing among the top-ranked pages.
3. Increase Traffic to your Website
Mostly, small businesses use social media with the aim to increase website traffic. It is one of the most effective ways to generate targeted traffic to your website. However, if you don’t have a strong presence on social media you will be limited to the people who are familiar with your brand or already following you. You need to expand or increase your brand reach if you want to drive more traffic.
4. Keep an eye on your competitors
Social media is a great way to keep an eye on your competitor. It provides you a chance to draw inspiration and monitor your competitors’ performance. You can check how they are interacting with their audience or followers.
This can also help you learn something different from your competitors. There has to be a good reason why your competitors are performing better than you. But make sure don’t just copy and follow them as what is working for them isn’t always work for you. Instead, change their ideas and make your own.
5. Develop Trust with Customers
Social media gives you the opportunity to build trust with customers and develop loyal customers. Studies say that nearly 79% of marketers agreed that social media is a powerful way to develop loyal followers for your business. Now that you know social media platforms can help you for developing a loyal customer base, let’s see how it can be done.
All you have to do is post unique, authentic, relatable, and engaging content for your audience on social media profiles.
6. Create Brand Recognition
For any business or organization, the main goal is to increase the awareness of their brand. As we all know that people prefer to purchase from brands they recognize so it is an important factor to raise brand awareness.
As compared to traditional media, Social media makes it easier to put your brand in front of your target audience faster and easier. Plus, it gets your target audience to think about your brand, even when they're not.
Your logo plays an important role in making your brand recognizable among your customers; make sure to place your logo strategically so that it leaves a long-lasting impact in the mind of the audience. Ensure that you invest your time into posting and creating relevant content, cover images, and profile photos across your social media platforms.
7. Increase Conversion Rate
The fact is that generating high-quality traffic or leads for small businesses is not enough. The other part is converting those leads into sales. But how can social media help you to get conversions? Here are 2 right ways for better conversion rates on social media.
• Add an Enticing CTA
A good and strong CTA (call-to-action) is important as it motivates and leads potential customers to buy your product/service. So you can design a winsome call-to-action for your posts on social media profiles to encourage your followers to take the required action.
• Offer Discounts or Do Contest & Giveaways
Organizing contests or giveaways can also be fun and entertaining as there is no one who doesn’t like discounts and giveaways. This is a significant method to generate leads and promote your business.
It can also help in increasing the awareness of your product or services as your potential customers excitedly share the news about the discounts or giveaways with their friends.
V2Infotech have a team of experts with the aim to provide the best services to our customers. We are the leading social media marketing agency in India. Contact us and talk to our experts for the best IT solutions for your business.