Is Your Ecommerce Website and Business Ready For Christmas And The New Year?
Christmas is just around the corner and your eCommerce website is probably going to see a tremendous expansion in activity in the weeks ahead.
But is your eCommerce website or business ready for this Christmas season?
Here are the top 5 tips to decorate your website according to the holiday season:
1. Make a plan
Start by creating a plan that incorporates a schedule to follow deals and promoting plans, and outlines goals for the upcoming Christmas season. Having a plan in place well in advance will make sure you stay on track and don’t miss opportunities. The schedule should include dates for blog posts, emails, the launch of ad campaigns and email newsletters, as well as promotional strategies.
If you sell internationally, it is essential to consider global gradation for your holiday planning too.
2. Make sure to be well-stocked up
Take a look at your sales stats from previous years to figure out which products do better than others around this time and also prepare to track this year’s sales to make a strategy in place for the next year.
Businesses should also encourage their sales team to reach out to the customers and see if they plan on placing special orders to avoid backorders and late shipments.
Getting shipments out early is extremely important. If your products don’t get shipped to your customers smoothly or on time, there will be a ripple effect on your customer’s customers.
3. Design Your Website and Marketing Campaigns with a Festive Theme
The retail stores have Christmas decorations and offers running from the day after Halloween if not before. The B2B marketplace tends to plunge behind on this. Maybe considering it insignificant. But giving your webshop a bit of holiday makeover is really nice touch. This can be as simple as adding a Christmas-themed banner to the top of the site.
Having your promoting messages and offers themed in this way is a good idea too. Your customers are used to this experience in their particular lives and with B2B eCommerce is rapidly climbing up duplicating this in their working lives is a no-brainer.
Modifying customer offers to try increase orders over Christmas and New Year can help in increasing orders too. Additional discounts on orders or shipping for ordering larger than normal amounts for example, especially if orders are not as high as predicted. You have this additional stock in the warehouse after all and you certainly don’t want it hanging around until next Christmas!
4. Personalize your messages & offer real value
The holidays bring opportunities for businesses to target prospects with more marketing messages and emails than usual. Yet, your email will most probably get lost in the millions of emails if it doesn’t offer it's prospective a real value. That’s why personalization is so important. However, it is more likely to be read, if you are customizing the emails according to the customer’s preferences.
Remember that your customers are busy with their own preparations, so keep the message short, valuable, and concise. Keep the calls-to-action simple and make the bottom line clear.
It is also smart to have an overall Christmas theme for your website as well as for all marketing communications.
5. Make sure your eCommerce site is up to the speed and Mobile-friendly
Your customers are progressively using mobile devices to place orders. While it may be generally seen as a B2C activity, your B2B customers are just as likely to be accessing their account from a mobile phone as most of us are working from various locations and not simply tied to the workplace.
Having your eCommerce site optimized for mobile-first and foremost means that it is clearly visible on the screen of all mobile devices and users don’t have to scroll in to see the screen.
Focusing on the speed of your eCommerce website is also very important as mobile internet connections tend to be slower and even those accessing the site from a desktop connection would leave quickly if the speed is an issue.
Providing the convenience to customers to order when and where they want is key. Furthermore, this will benefit your customers all year round not just in the holiday season.
To Sum Up
A mcommerce app might be a good outlay on top of your existing mobile optimized website, if you have a high percentage of customers accessing your existing ecommerce site from mobile.
If you are looking for mobile app development services, contact the best ecommerce website development company in Noida and get your business Christmas ready today.